Hispanic Marketing Associates
A Marketing Division of Connections Around the Wolrd, LLC
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The Buzz on The Latino Boom



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Some Examples of Our Work


For emerging Markets, strong bottom-line results depend on knowing what your customers want and how to reach them. When it comes to servicing Hispanic or Latino markets…
  • Too many businesses assume what works for their established customers works equally well for Spanish-speaking customers, if they just translate it! It doesn't.
  • Too many businesses rely on bilingual staff without the necessary skill sets to make strategic or service delivery decisions. How are such decisions usually made? And who makes them? Once marketing resources are spent, if they don't produce desired results, they can't be recaptured and opportunities to reach your market are often lost.

To recreate your successes in new cultural markets making the most of how to create impact across cultural differences in values and consumer behaviors. Hispanic Marketing Assocates has marketing professionals with specialized training in multi-ethnic marketing to:

  • Accurately define your Latino market target segments; -Increase your company's ability to profitably market to Latino market segment.
  • Recommend the right products and product mix; -Develop effective, culture specific marketing strategies;
  • Write copy with impact for Spanish & English-speaking segments, using professionally trained linguists; and
  • Skillfully guide implementation to assess & modify as needed to achieve the best results. Tracking Latino market trends for over 24 years, developing strategies that produce results, let CAW, LLC marketing professionals work with your team to engage emerging Latino markets

Hispanic Marketing Associates can assist you in reachng the Hispanic market through any combination of the following marketing and advertising services:

Marketing
Advertising
Accurate Target Market Definition Logos
Strategic Marketing Planning Branding
Project Planning Brochures, Business Cards and Letterhead
Research Web Design
  Advertising - Newspaper and Magazine
  Billboards and Signs
  Radio
  Event Planning

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Recruit & Retain Quality Bilingual Staff Good customer service depends on having quality people on the front line committed to meeting customer needs. Most businesses report, however, difficulty in finding and retaining quality bilingual staff.

  • Hiring - "They are hard to find they must not be out there."
  • Or once they are hired - "They take a long time with each customer and that results in servicing lower productivity."
  • Retention - "We offer the same career opportunities as for other staff, but there is still higher turn over among bilingual staff."
Connections Around the World, L.L.C. has human resources professionals with specialized knowledge and experience in recruiting and retaining quality bilingual staff. To maximize results from your bilingual workforce requires you look from a different, cultural perspective at what influences the decision to apply for the position, productivity, upward mobility and more. Since 1994, CAW has been valued added to its clients by offering services such as:
  • Designing effective approaches to recruiting quality bilingual staff; -Developing job descriptions to provide balance to the unique set of duties performed by bilingual staff;
  • Assessing language ability for the appropriate level of work-specific communications;
  • Recommending specific retention strategies to reduce turn over among bilingual staff; and
  • Effective team building among bilingual and English-only staff.
    We Welcome the opportunity to show you how to recruit and retain your Hipanic employees, incluing bilingual and Spanish-speaking employees. You may constact us by phone 402 558-1447 or by email ContactUs@reachinghispanics.net

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    Connections Around the World, LLC has become known as a respected source for professional development training. As a respected provider we take the time to get to know your goals and tailor our training to your unique needs with the goal of enhancing your organizations ability to reach dynamic Hispanic/Latino markets. Below is a list of the various topics we can customize to your organization. Review the list and call us at 402 558-1447 or email us at ContactUs@reachinghispanics.net and we can get started with developing a solution to your training needs.

    Course Title
    No. of Hours
    No. Participants - Description
    Reaching Latino Populations: What you don't know will cost you!
    3
    Small to large group size - Learn how to move from a general to a well defined understanding of Latino market segments; learn about strategies for marketing to the Spanish-speaking segment; and the common mis-steps in building organizational capacity to reach this emerging market. Also gain an understanding of how language and culture impact the business relationship.
    Bridges to Language Access
    3
    Small to large group size - Language access barriers are the first and most obvious obstacles for potential clients/patients/ customers and for staff alike. This presentation provides guidance on available strategies that are effective in removing barriers to language access and services and how determine what works well in your business setting.
    Lost in Translation? Interpreters in Business Communications (for managers)
    3
    Small to large group size - Bilingual staff interpreting for co-workers, employee or contract interpreters – are used in many business settings. Accurate interpretation requires understanding and collaboration between bilingual and English-only staff. For this collaboration to work well, management must provide the necessary guidelines
    Creating an Environment of Success: For Managers of Bilingual Staff
    3
    Small to large group size - Bilingual staff provide a vital link between the organization and its customers that otherwise would be absent. This training helps administrators and supervisors to understand the relevant issues and necessary support needed to effectively utilize the skills of bilingual staff.
    Managing Diversity Within: Cross-cultural Employee Relations
    3
    6-20 participants - Acquire an understanding of how culture influences employer-employee relationships and receive guidance on managing multi-cultural employee groups.
    Task-oriented Spanish™ for Customer Service
    20
    8-16 participants - Targeted to meet first-point-of-contact needs of customer service staff serving Spanish speaking customers.
    Lost in Translation? Working with Interpreters in Business Communications (for English only staff)
    3
    8-20 participants - Interpreters - bilingual staff interpreting for co-workers, employee or contract interpreters - are used in many business settings. Accurate interpretation requires skill and collaboration between interpreter and the staff who communicate through them.
    Building Relation- ships First: Cross Cultural Customer Service
    3
    8-20 participants -Customers diverse by language and culture have different customer service needs than their English only counterparts. Knowing how to meet those needs is a worth while skill that makes your work and their transition to the US culture easier for all. This presentation fosters culturally relevant skills for cross-cultural customer service.
    Community Interpreting - Business/Workplace Settings
    24 (three 8-hour)
    8-20 participants -Instructs bilingual employees who also interpret for other staff and customers in professional protocol for interpreting 2-way conversation in workplace or community settings.

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    At Connections Around the World, LLC we offer quality translation of written documents and interpretation of spoken conversation in several languages in a variety of subject matter.

    TRANSLATION - We have been providing quality translation of written documents for over 15 years. We are a member of American Translators Association (ATA) and we adhere to the recommended protocol for professional translation. To familiarize yourself with what you want to know as a purchaser of translation services, we suggest you look at the ATA publication "Translations: Getting it Right". You may download a copy of that publication right here on our web site. For your next translation project, contact us and we will be glad to assist you - 402 558-1447 or ContactUs@reachinghispanics.net

    INTERPRETATION - This refers to interpreting spoken communication. At Connections Around the World, LLC we offer interpreters in several languages and on a variety subjects. Contact us for more information on our interpreter services at 402 558-1447 or email us at ContactUs@reachinghispanics.net



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